Privacy Policy

Last updated: 12 July 2026

Who we are

Go Serif is an independently operated business based in the United Arab Emirates.

This Privacy Policy explains what information we collect, how we use it, and the choices available to you. It applies when you visit our website, complete a form, book a call, email us, or share information with us in connection with a potential or active project.

For privacy-related enquiries, contact grace@goseriflabs.com.

Information we collect

We may collect:

• your name, email address, telephone number, job title, and business details;
• information you submit through forms, emails, calls, booking tools, or consultations;
• information about your business, workflows, systems, processes, and operational challenges;
• documents, screenshots, recordings, notes, or files you voluntarily share;
• limited technical information generated when you use the website, such as browser, device, usage, security, and error-log information;
• billing or transaction information where applicable.

We do not intentionally request sensitive personal information unless it is necessary for an agreed service and suitable safeguards have been arranged.

Blueprint and project information

If you engage Go Serif for a Blueprint or another service, you may share information about your organisation, employees, customers, suppliers, systems, or internal operations.

We use that information only as reasonably necessary to:

• understand your current workflows;
• identify bottlenecks, risks, and improvement opportunities;
• determine whether process improvement, automation, or AI may help;
• prepare recommendations, workflow maps, plans, or deliverables;
• design, build, operate, or support an agreed system.

You should share only information that is relevant to the engagement and that you are authorised to provide. Where practical, personal or confidential information should be redacted or anonymised before it is shared.

How we use your information

We may use your information to:

• respond to enquiries;
• arrange calls and consultations;
• assess potential projects;
• provide requested services;
• prepare proposals and agreements;
• communicate with you;
• improve and secure our website and services;
• keep appropriate business, accounting, and legal records;
• comply with legal obligations or protect our rights.

We do not sell or rent personal information.

Automation and AI tools

Go Serif may use automation and artificial intelligence tools to support research, analysis, documentation, workflow design, development, testing, or service delivery.

Where client information is involved, we aim to:

• use only the information needed for the task;
• reduce or remove identifying information where practical;
• use service providers with appropriate privacy and security controls;
• apply human review to important outputs and recommendations;
• avoid submitting confidential information to public or shared AI systems unless authorised and appropriately protected.

Go Serif does not knowingly use client confidential information or personal information to train public or shared AI models.

Sharing and service providers

We may share information with trusted providers that help us operate, including hosting, email, scheduling, forms, cloud storage, analytics, accounting, payments, project management, automation, AI, and technical-support providers.

We may also disclose information where required by law, to protect our rights or systems, or where you have authorised us to do so.

Some providers may process information outside the United Arab Emirates. Where this happens, we take reasonable steps to use appropriate protections in accordance with applicable law.

Storage and security

We keep information only for as long as reasonably necessary for the purpose for which it was collected, including project delivery, support, legal, security, accounting, and record-keeping needs.

We use reasonable technical and organisational measures to protect information from unauthorised access, loss, misuse, alteration, or disclosure.

No method of online transmission or storage can be guaranteed to be completely secure.

Cookies and analytics

Our website may use cookies or similar technologies to operate the site, understand usage, improve performance, and protect against misuse.

You can control cookies through your browser or any cookie controls provided on the website. Where legally required, non-essential cookies will be used only after appropriate consent.

Your choices and rights

Depending on applicable law, you may ask us to:

• provide access to your personal information;
• correct inaccurate information;
• delete information;
• restrict or object to certain processing;
• withdraw consent;
• stop sending marketing communications.

To make a request, contact grace@goseriflabs.com. We may need to verify your identity before responding.

Children

Our website and services are intended for businesses and adults aged 18 or over. We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy as our services, tools, or legal obligations change. The latest version will always appear on this page with the updated date.