Website Terms of Use

Last updated: 12 July 2026

1. Agreement

These Website Terms of Use govern your access to the Go Serif website, content, forms, booking tools, and online resources.

In these terms, "Go Serif," "we," "us," and "our" refer to Go Serif, an independently operated business based in the United Arab Emirates.

By using this website, you agree to these terms. If you do not agree, please do not use the website.

2. What we provide

Go Serif provides information about workflow improvement, automation, artificial intelligence, Blueprint services, system design, implementation, and operational support.

Website content is provided for general informational purposes and may change at any time.

3. No client relationship through the website

Submitting a form, booking a call, sending an email, or discussing a potential project does not create a client relationship.

Paid work begins only after both parties agree to separate written terms, such as a proposal, statement of work, service agreement, confidentiality agreement, or data-processing agreement.

Where a separate agreement conflicts with these website terms, the separate agreement will govern the paid service.

4. No assumption that AI is the answer

Go Serif does not assume that automation or AI is appropriate for every business problem.

Our recommendations may include simplifying a process, changing responsibilities, improving documentation, connecting existing tools, introducing automation, using AI, retaining a human-led process, or taking no action at that time.

Any comments provided during an initial call are preliminary and should not be treated as final legal, financial, technical, or operational advice.

5. Examples and results

Examples, scenarios, diagrams, estimates, demonstrations, and system descriptions on the website may be illustrative.

Unless clearly stated otherwise, they are not guaranteed results, verified client outcomes, or promises of savings, revenue, accuracy, or performance.

Actual results depend on factors including the client's data, systems, people, processes, implementation, adoption, and operating environment.

6. AI limitations

AI systems may produce inaccurate, incomplete, biased, outdated, or unsuitable outputs.

Human review, testing, monitoring, and approval may be required. You remain responsible for decisions made using information, recommendations, or systems described on the website.

7. Acceptable use

You may use the website only for lawful purposes.

You may not:

• interfere with the website or its security;
• attempt unauthorised access;
• introduce harmful code;
• scrape or systematically extract content without permission;
• impersonate another person;
• submit false or misleading information;
• infringe intellectual-property or privacy rights;
• copy, resell, or commercially exploit our content without written permission.

8. Intellectual property

Unless otherwise stated, Go Serif owns or is authorised to use the website's branding, copy, graphics, frameworks, service descriptions, diagrams, templates, designs, downloadable materials, and website components.

You may review them for the purpose of evaluating our services. You may not reproduce, distribute, modify, sell, or republish them without written permission.

Ownership of client-specific deliverables will be governed by the applicable client agreement.

9. Information you submit

You confirm that information you submit is accurate, lawfully provided, and does not infringe another person's rights.

You retain ownership of information you provide. You permit Go Serif to use it only as reasonably necessary to respond to you, assess a project, prepare a proposal, or provide an agreed service.

Please do not send passwords, unrestricted system access, highly sensitive information, or regulated data through ordinary website forms or email unless secure arrangements have been agreed.

Our handling of personal information is described in our Privacy Policy.

10. Third-party services

The website may use or link to third-party services, including hosting, analytics, scheduling, forms, payments, communications, automation, and AI platforms.

We do not control those services and are not responsible for their availability, security, content, or practices. Your use of them may be subject to their own terms and privacy policies.

11. No guarantees

The website and its content are provided on an "as available" and "as is" basis.

To the extent permitted by law, we do not guarantee that:

• the website will always be available or error-free;
• information will always be complete or current;
• website content will meet your specific needs;
• any particular business outcome will result from using the website or our free resources.

Nothing on the website constitutes legal, tax, accounting, financial, regulatory, or investment advice.

12. Limitation of liability

To the fullest extent permitted by applicable law, Go Serif will not be liable for indirect, incidental, special, consequential, or economic loss arising from your use of or reliance on the website.

This may include loss of revenue, profit, opportunity, data, goodwill, business continuity, or anticipated savings.

Liability relating to paid services will be governed by the applicable client agreement.

Nothing in these terms excludes liability that cannot legally be excluded.

13. Changes

We may update these terms or change the website, content, services, pricing, or availability at any time.

The latest version of the terms will appear on this page with the revised date.

14. Governing law

These terms are governed by the applicable laws of the United Arab Emirates.

Disputes relating solely to use of the website will be subject to the competent courts of the United Arab Emirates, unless applicable law requires otherwise.

Separate client agreements may specify more precise governing-law and dispute-resolution terms.